Smiling Friends Inc. is a modest enterprise dedicated to spreading joy and making people smile. The show chronicles the daily experiences and escapades of its employees, the laid-back and skeptical Charlie, alongside the upbeat and hopeful Pim, as they endeavor to uplift and console the distressed individuals who reach out to their company’s helpline. Although the requests they receive appear straightforward at first, the tasks often prove to be more complex than anticipated, posing challenges in their mission to bring happiness to others.